BEAUTYWORLD MIDDLE EAST 2025
Argeville unveiled its fragrance collection “Celestial Scents” at the 2025 edition of Beautyworld Middle East.
Celestial Scents
Drawing inspiration from the beauty of the Arabian sky and its celestial rhythm from sunrise to the nightfall, each fragrance in the collection captures a specific moment in the day. They reflect the dance of light, shadows, and stars, transforming fragrance into a sensory journey through time and space.
From the first light of dawn to the mystical glow of constellations, the Arabian sky tells a story of transformation and wonder. “Celestial Scents” brings this vision to life through a ritual infused with celestial energy: the fresh radiance of sunrise, the soft glow of the moon rising during the day, the deep intensity of stargazing and the fantastical stillness of constellation dreams. Each fragrance is an invitation to connect with the beauty of the sky.
AN ARTISTIC AND IMMERSIVE EXPERIENCE
At Beautyworld Middle East, attendees could experience the olfactory creations through specially designed ceramic constellations, imagined by our team and crafted by a local ceramist from the south of France. These sculptures offered visitors an artistic and immersive exploration of the fragrances.
Creative discovery
A perfume organ invited visitors to interact with the creations. For each fragrance, three key ingredients were highlighted and displayed on the organ for visitors to smell. Guests were then invited to take part in a playful quiz, matching each note to its respective scent, an engaging way to explore the different facets of each fragrance, just as a perfumer would. This provided a unique opportunity to experience the creative process behind the collection.
This encounter between material, art, and fragrance offered a new way to experience olfactory creations, combining texture and scent to create in an experience that is both simple and refined.
